Being a qualified chartered surveyor in the rural sector, George Thomas, CEO of Alexander & Co had a desire to create a business he was proud of. He had witnessed the effects of the crash on the property market and believed an exciting place to focus would be residential lettings.
Instead of starting from scratch, George took the approach of acquiring existing estate agents who had a heritage and a good local reputation. The first agency he acquired set themselves apart by genuinely caring for their clients’ best interests, and after that, each agency had their own unique qualities that benefited the then Kaleidoscope Ventures as a whole.
|February 2012||Property Holdings|
|September 2013||Baker Pearce|
|December 2014||Alexander & Co|
|January 2015||Tobin Jones Properties|
|April 2015||Sure Move Properties|
|July 2015||Claire Lloyd Properties|
|March 2016||The Hartwell Partnership|
|May 2018||Re-brand under one company name, Alexander & Co|
|September 2019||Ella Homes|
|March 2020||Peter Ball & Co|
|January 2021||Apple Homes|
|May 2021||Ella Homes and Apple Homes rebranded to Alexander & Co|
Geoff Alexander, who was a commercial surveyor and old-school professional, established Alexander & Co in 1970. The strength of this business lies in the teams that he developed, and we continue this philosophy today.
May 2018 saw all the estate and letting agencies acquired by Kaleidoscope Ventures rebranded under one name, that of our longest standing agency, Alexander & Co. The main reasons for doing this was to ensure that we can remain at the forefront of compliance for our clients; we can expose their properties to a wider audience and invest more in technology and training.
In September 2019, Alexander & Co acquired Ella Homes, an independent sales and lettings agent based in Buckingham and Winslow. This means not only has the area we cover expanded, we have also added further teams of knowledgeable, experience people to our already well-established offices in Aylesbury, Bicester and Dunstable.
In 2020, Alexander & Co celebrated its 50th anniversary. We are incredibly proud to have reached such a prestigious birthday, and to have been helping people move across our areas for the last five decades.
In March 2020, Alexander & Co expanded the group further, with the acquisition of Gloucestershire-based estate agents, Peter Ball & Co. Consisting of 5 offices in and around the Cheltenham area - in Cheltenham town centre, Tewkesbury, Bishops Cleeve, Charlton Kings and Leckhampton - our presence across the south continues to increase.
At the beginning of 2021, we acquired two new businesses: Apple Homes, based in Buckingham in January; and Macintyers, based in Brackley, in February. These two acquisitions further cemented our presence to the north of the area that we cover, with Brackley extending our coverage into south Northants.
On May 1st 2021, Ella Homes and Apple Homes rebranded, becoming Alexander & Co Buckingham and Alexander & Co Winslow, taking the number of Alexander & Co offices on high streets to a total of six.